GROHE X
As a leading supplier of sanitary solutions, GROHE has traditionally relied on industry events to connect with business partners and customers. However, with the COVID-19 pandemic disrupting physical trade fair appearances, GROHE seized the opportunity to create a unique digital brand experience. Our shared vision was the go beyond the limitations of traditional events, providing a global audience with access to tailored multimedia content including interactive exhibitions, informative videos, live events and virtual meetings with specialized GROHE experts.
Within a span of only six months, GROHE X, an industry-first platform was launched, attracting 68,000 unique visitors from 140 countries during its first week. Moreover, the innovative brand experience hub has received prestigious recognition, earning the Red Dot Award for Digital Solutions, the Digital Communications Award and the Galaxy Award in 2021.
